Shop for a cyclist can be a frustrating endeavor. Seriously.... Frustrating. So to help you out we've put together a list of some of our favorite items. Use this guide to point you in the right direction, and remember, a BW gift card always makes for a great gift. Also be sure to call your nearest BW location for updates on any clearance bike or models that may be discounted for the holiday, We'll be happy to hold on to any bike purchase until 3pm on Christmas Eve.