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About Us

Family Owned. Texas Proud.

We're about cycling in all forms. We're bike lifers, after all. Cycling is what centers us, and it’s at the root of who we are. We feel the most free on a bike. We have our meetings on a bike. We wake up at 4am to watch races no one’s ever heard of, and find joy in sharing our passion with riders of all skill levels.

With our feet planted firmly in Texas, we aim to challenge the status quo. And we won't apologize for that.

We understand exactly how crucial a gear change can be. How important a proper bike fit is. We know the best and lightest bikes and cycling equipment, but we also know how they pertain to riding in Texas. Our community and our customers are our family. And as such, we provide you with genuine customer service that's based upon a foundation of cycling knowledge and experience.

We're conveniently located downtown, near Cameron Park. Our bike shop is accessible and we offer plenty of parking - we can't wait to see you on your next visit.


Bike Service

Next day service is our thing. Bring your bike to us for fast and professional repairs and maintenance.

Bike Rentals

Ride Waco and beyond on a well-maintained, high quality rental bike in a style that suits your needs.

Bike Fitting

Improve your comfort and performance with a professional bike fit. Our certified fit experts are here to help.

Bike Trade-In

Upgrade your ride with our convenient, hassle-free trade-in program. Get a quote online today.

Friendly Staff

Joe Self

Store Director

Shimano T.E.C. Certified

Current Bikes:
Pivot Mach 4 SL, Giant TCR

Corey Wake

Assistant Store Director

Shimano T.E.C. Certified
Pivot Cycles Performance Institute Certified (Series-I)

Current Bike:
Pivot Shadowcat

Jasmine Pacheco

Fit Specialist (bike fits) (sales)

Trek Fit Certified
Pro Bike Fit Level 1 Certified
BS in Kinesiology, University of Texas at El Paso

Current Bike:
Pivot Trail 429

Se habla español.

Austin Kushner

E-Commerce Manager

Current Bikes:
Rocky Mountain Altitude PowerPlay C90 Rally Edition, Felt Broam

Gerid Bridges

Service Manager

Shimano T.E.C. Certified
Pivot Cycles Performance Institute Certified (Series-I and Bike Models)

Current Bike:
Cannondale Topstone