Bikes come in all shapes and sizes. Perhaps too many… The industry is full of niche markets in a never-ending pursuit to outfox their competition. Companies put their collective heads down and innovate, coming out with new standards, carbon fiber bits and titanium bottle cage screws on the regular. Wind tunnels are built. Skinsuits are created from 3D body scans and everything is guaranteed to save you X over a distance of Y.

We often wonder if the industry ever looks up for a moment to realize that it’s ostracized the uninitiated? In it’s mad dash to push the limits of technology, many companies have whittled down their consumer base to the small minority of people who think it’s perfectly reasonable to pay thousands of dollars for a bike that weighs the same as their cat.

We love the Momentum Street because it isn’t any of those things. The Street is approachable, unintimidating and fun. No new marketing terms were created to sell the bike and the key features are immediately quantifiable. An integrated u-lock holder, because you’ll need to lock up your bike. A bell, because you want people to know that you’re behind them. Racks and chainguards and cup holders that all serve a purpose for every rider. None of these features are dependent upon wind speed and yaw angle.